Wayfarer x Lexus
What we Manage
Social Media Strategy & Management
UGC
Influencer Engagement & Management
The Problem
Wayfarer Studios and Lexus partnered with Upworthy to amplify their #GiveAmazing campaign, a heart-led holiday initiative spotlighting community stories through video. With two short films launching across Upworthy’s platform, they needed a team that could spark meaningful engagement and drive visibility without paid support. The challenge? Cut through the holiday noise and maximize UGC, views, and interaction across Instagram, Facebook, and Twitter — organically.
The Solution
We stepped in as the digital engine behind the scenes, crafting a strategy rooted in connection, consistency, and care.
Organic Engagement: We monitored, responded to, and amplified every single UGC post that used the campaign hashtag across all platforms.
Hashtag Activation: Our team encouraged audience participation through strategic hashtag prompts, re-sharing, and direct interaction.
Influencer Amplification: We coordinated personalized outreach to influencers and community connectors, giving the campaign even more lift, all without paid media.
24/7 Touchpoints: Around-the-clock engagement ensured every moment was captured and every voice was acknowledged.