Patchwork City Farms

Person holding freshly harvested multicolored carrots in a vegetable garden with green plants, trees, and a blue sky in the background.

What we Manage

  • Brand Strategy & Consulting

  • Digital Marketing (Social & Email)

  • PR & Media Outreach

  • Partnership Management & Influencer Campaigns

  • Farm Shop Launch

  • Fundraising Strategy & Execution

*We served as an embedded strategic partner to Patchwork City Farms, for 4 years, guiding their growth, building visibility, and supporting every chapter of the farm’s and Jamila’s evolution.

The Problem

Patchwork City Farms was growing in impact and recognition with the launch of her Magnolia TV (later moved to HBO Max,) Homegrown, but lacked a cohesive marketing and media strategy to match. The farm needed a trusted partner to help expand its reach, land bigger partnerships, and build digital systems that could grow with its success, especially as its founder prepared to launch national initiatives and media features.

Two women gardening in a backyard garden, planting and tending to plants and flowers.
A basket of freshly harvested vegetables including eggplants, tomatoes, radishes, peppers, and leafy greens.
Two women working on a woodworking project outdoors, one holding a piece of wood steady while the other screws it into place with a power drill. They are wearing gloves and protective eyewear, with tools and wood on a table in front of them.
A backyard vegetable garden enclosed by a wooden fence, with a house featuring a glass sunroom in the background, a walking stone path, and an outdoor seating area with four black chairs and a fire pit.

The Solution

Over the course of four years, we supported the farm’s growth from local standout to nationally recognized brand.

Our work included:

  • Strategic PR support that helped land features in New York Times, People Magazine, the Drew Barrymore Show, CNN Live with Don Lemon, Gia Peppers, Ford, and more

  • Fundraising campaign that raised over $50,000 in 48 hours after a farm freeze destroyed 90% of crops

  • Email marketing setup and automations, including welcome flows and seasonal sales funnels

  • Shop launch for the farm’s online marketplace, with optimized product pages and promotional assets

  • Consulting for brand partnerships with Triscuit, Ford, Servescape, Cherry Bombe, Magnolia Network

  • Ongoing digital content support to promote the launch of the founder’s TV show on Magnolia Network

  • Event and influencer coordination to support seasonal farm events, workshops, and food and vegetable home installs

50k+ raised in over 48 hours ● 50% Open rate ● 10k+ email subscribers ● 88k+ IG Followers ● over 35+ major press features ● 10+ national brand partnerships

50k+ raised in over 48 hours ● 50% Open rate ● 10k+ email subscribers ● 88k+ IG Followers ● over 35+ major press features ● 10+ national brand partnerships

The Results